Customer Identity Cloud

Customer Identity and Access Management (CIAM) is the process of managing the identity and access rights of end users who interact with company's digital platforms. It involves verifying the identity of end users, granting them appropriate access to the company's online resources, and collecting, analyzing, and securely storing their data.

With Okta's Customer Identity Cloud, you can establish trustful digital connections with your users, protect their online interactions, and enable your developers to focus on other priorities.

Universal Login

Make your login box the first step to a smooth and fast authentication experience. Let users sign in with their existing social login credentials, without compromising your branding or requiring code customization. Ensure a consistent brand experience across all channels and mediums with your own logo and design. Enable users to access multiple applications with one login using Single Sign On and avoid authentication interruptions. Progressive profiling is the process of incrementally collecting additional information about your users as they engage with your website or application.


Passwordless connections allow users to log in without the need to remember a password. Instead, users enter their mobile phone number or email address and receive a one-time password (OTP) or link, which they can then use to log in. Additionally, you can configure Device Biometrics, which is the most secure and usable authentication factor, instead of a password.

Attack Protection

To safeguard your application from various threats, you can use features such as Bot Detection, which identifies and blocks automated requests from malicious bots, Breached Password Detection, which alerts you and your users when their credentials have been compromised in a data breach, and Suspicious IP Throttling, which limits the number of login attempts from suspicious IP addresses and displaying CAPTCHA.

Adaptive MFA

Adaptive MFA is a smart way to enhance your authentication process and tailor it to your business needs. It adapts to the login behaviors of your customers and provides them with a seamless user experience. While MFA can prevent 99.9% of account hacking attacks, many companies avoid MFA because of the trade-offs with user satisfaction.

B2B Enterprise Solutions

Make it easy for your business customers to join your platform with the ‘Organizations’ feature. You can tailor the look and feel, the login process and the access rules for your B2B customers at a large scale. You can also enable Enterprise Federation with ready-made integrations with popular Enterprise Identity Systems. With machine-to-machine communication, you can establish secure connections between your API and other non-interactive third-party applications, whether they are internal or external, with minimal configuration.

Actions & Extensibility

Actions is a solution for developers who want to tackle challenging identity issues. It supports both low code and pro code approaches, and lets developers customize their workflows with a graphical interface (drag and drop) or a code editor. Actions also provides features for drafting and version control, as well as improved testing and debugging tools.

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